Privacy Policy

Your confidentiality is our first concern at Wife for Life. We design and develop the services and products you are familiar with with your privacy in mind, so you can put your entire trust in them and concentrate on creating deep connections.

We take seriously the fact that you have trusted us enough to entrust us with your information.

Our dedication to confidentiality. Your privacy is our first priority while designing all of our goods and services. We consult with professionals in a range of disciplines, such as engineering, legal, security, and product design, to ensure that we make the best judgments possible while maintaining the highest level of privacy protection.

Our dedication to openness. We are familiar with the frequent problems with privacy rules, such as incomplete information and unnecessarily complex terminology, since we utilize many of the same online services as you. We try our best to create our Privacy Policy and related papers in straightforward English, taking the exact opposite tack. Actually, we would like you to read our rules and become familiar with our privacy practices!

Our dedication to safety. Our personnel are committed to protecting and safeguarding your data. To improve the security of your information, we invest in and update our security procedures on a regular basis.

This Privacy Policy applies from 01/06/2024.

1. WHO WE ARE

The company responsible for your information under this Privacy Policy is: Wife for Life company.

2. DATA WE GATHER

It should go without saying that without some information about you, including your basic profile details and the kinds of individuals you’d like to meet, we can’t assist you make significant connections. Additionally, we gather data from third parties, such as when you use your social media account to access our services or upload data to complete your profile, as well as information on how you use our services, such as access logs. We go into further detail below if you’d want more information.

Details you provide to us

When you use our Website, you voluntarily provide us with some information. This comprises:

• In order for the service to function, you must give us certain basic information when you create an account, like your gender and birthdate, in addition to your phone number or login credentials.
• Once your profile is complete, you can share with us more about yourself, including your hobbies, personality, lifestyle, and other data, as well as assets like pictures and videos. You may give us access to your camera or photo album so that we can add certain content, such as images or movies.
• You give us or our payment service provider information, including your debit or credit card number or other financial information, when you subscribe to a paid service or make a purchase directly from us (as opposed to through a platform like iOS or Android).
• You provide us with feedback on our goods and services, answers to our inquiries, and testimonials when you take part in surveys, focus groups, or market research.
• When you get in touch with our customer service representatives, we gather the data you provide us.
• In order to fulfill your request, we process any information you provide us about other people (for instance, if you use a friend’s contact information for a certain service).
• Naturally, as required for the proper functioning of the services, we also handle the content you publish and the conversations you have with other users.

Information we receive from others

In addition to the information you may provide us directly, we receive information about you from others, including:

Users

Users may provide information about you as they use our Website, for instance as they interact with you or if they submit a report involving you.

Social Media

You may choose to upload information to our Website, such as pictures from one of your social media accounts (Facebook, Instagram, etc.), or you may choose to create and log into your Wife For Life account using your social media account or another account (Facebook, Google, Apple, etc.).

Other Partners

Our partners may provide us with information about you, such as when Wife For Life accounts can be created through their service (in which case they provide us with registration details) or when Wife For Life advertisements are posted on their platform (in which case they may provide us with campaign success information). As part of our efforts to guarantee the safety and security of our Customers, we may also legally accept information about convicted or suspected criminal actors from third parties.

Information generated when you use our services

When you use our Website, this generates technical data about which features you’ve used, how you’ve used them and the devices you use to access our Website. See below for more details:

Information on Usage

Data about your use of the Website, such as when you log in, what features you use, what you do, what information is displayed to you, the address of the webpage you were referred to, and the advertisements you interact with, is generated by using them. It also records information about your interactions with other Customers, such as who you connect and interact with, how many messages you send and receive, and when you exchange with them.

Device information

We obtain information from and about the device(s) you use to access our services, including IP address, device ID, type, settings, app crash reports, advertising IDs (randomly generated numbers that you can reset by going into your device’s settings), and identifiers linked to cookies or other technologies that may uniquely identify a device or browser.

Other Information with your Consent

We can obtain your exact geolocation (latitude and longitude) if you grant us permission. If you explicitly give us permission to do so, we may gather your geolocation in the background even while you aren’t using the services. We won’t gather your precise geolocation if you refuse to give us permission to do so. In a similar vein, we may gather images and videos with your permission (for example, if you choose to upload a picture or video to our services or use our streaming features).

In addition, we get your facial geometry data, which in some jurisdictions can be regarded as biometric data, when you use our Selfie Verification tool in order to confirm that you are who you say you are.

3. COOKIES AND OTHER IDENTICAL TECHNOLOGIES USED IN DATA COLLECTION

Cookies and related technologies (such as web beacons, pixels, and SDKs) are used by us and/or by others to recognize you and/or your device(s). For additional details on why we use cookies and how you can better manage their use, please read our Cookie Policy.

A user can indicate to a website that they do not want their online activities to be monitored by using the “Do Not Track” (“DNT”) function found in some web browsers, such as Safari, Internet Explorer, Firefox, and Chrome. A browser has the ability to prevent a website that responds to a DNT signal from gathering certain user data about that browser. DNT signals are not yet consistent, and not every browser has this feature. Because of this, a lot of companies, including Wife for Life do not now react to DNT signals.

4. HOW WE USE INFORMATION

Our primary goal in using your information is to provide and enhance our services. We also use your information to advertise to you that we think you might find interesting and to help keep you safe. Continue reading for a more thorough description of the several purposes we employ your information, along with useful examples.

5. HOW WE SHARE INFORMATION

The primary user with whom information is shared is, of course, other users, as our mission is to assist you in creating meaningful connections.

With other users

When you freely disclose information on the service, including your public profile, you are sharing that information with other users. Please take caution when sharing personal information and make sure the material is something you feel comfortable with others seeing.

It will be available based on your choices if you decide to restrict who can view all or some of your profile, as well as certain content or personal data.

In the event that someone files a report about you (e.g., alleging that you broke our community guidelines or terms of use), we may notify the report of any measures we took in response to it.

For corporate transactions

If we are involved, fully or partially, in a merger, sale, acquisition, divestment, restructuring, reorganization, dissolution, bankruptcy, or other change of ownership or control, we may transfer your information.

With law enforcement / when required by law

If one of the following scenarios applies, we may be required by law to disclose your information: (i) to comply with a legal process, such as a court order, subpoena, or search warrant; (ii) to help prevent or detect crime (subject in each case to applicable law); or (iii) to ensure the safety of any person.

To enforce legal rights

We may also disclose information in the following situations: (i) in order to reduce our liability in a lawsuit that has been filed or is being threatened; (ii) in order to defend our legal rights and the legal rights of our users, business partners, or other interested parties; (iii) in order to uphold our agreements with you; and (iv) in order to look into, stop, or take other appropriate action in relation to suspected fraud, illegal activity, or other wrongdoing.

With your consent or at your request

In order to share your information with third parties, we might need your permission. If such a situation arises, we will be transparent about our motivation for disclosing the data.

Under any of the aforementioned situations, we may use and share non-personal information (i.e., data that does not individually identify you, such as device information, general demographics, general behavioral data, and geolocation in de-identified form) in addition to personal information in hashed, non-human readable form.

6. YOUR RIGHTS

We would like to remind you of the following choices and resources that are at your disposal because we want you to be in charge of your information:

• Access and update the service’s tools. You can use tools and account settings to directly access, edit, or erase information that you gave us that is connected to your account within the service. Please use this link to contact our customer support staff for assistance if you have any questions about those tools and settings.
• Permissions on a device. Certain device data and notifications, such as phone contacts, photos, location services, push notifications, and advertising identifiers, may be subject to permission mechanisms on mobile platforms. You have the ability to adjust your device’s settings to approve or disapprove of the gathering and use of the relevant data, as well as the showing of the relevant alerts. Naturally, doing so might make some services inoperable.
• Uninstall. By using your device’s normal uninstall procedure, you can terminate an app’s data gathering. Please keep in mind that removing an app does not terminate your account. Please utilize the relevant service functionality to close your account.
• Account termination. You can use the relevant feature on the service directly to close your account.

We also want you to understand that you have rights to privacy. Here are some essential things to keep in mind:

• Going over the data you provided. You may be entitled, under applicable privacy laws, to access and evaluate the personal information we maintain about you (this may be referred to by different names in different jurisdictions, such as right of access, right of portability, or right to know). By submitting a request like this one here, you can exercise this right.
• Updating the data that you have. Please get in touch with us using this form if you think the data we have about you is incorrect or that we no longer have the right to use it. You can also request that the data be deleted, rectified, or have its processing restricted.

Before we may respond to the aforementioned requests, we may ask you to produce identification for the safety of all of our users, including yourself.

Remember that we reserve the right to refuse requests for a variety of reasons, such as when we are unable to verify your identity, when the request is illegal or unlawful, or when it would violate someone else’s privacy, intellectual property, or trade secrets. Before the information is released, the other user must get in touch with us and give their written agreement if you want to get information about them, such as a copy of any messages you got from them via our service. Before we respond to the request, we could also require them to show us their identification.

Additionally, there are situations in which we might not be able to comply with requests to restrict or object to the processing of personal data, particularly if doing so would make it impossible for us to continue serving you. For example, without your date of birth, we are unable to guarantee that you are 25 years of age or older and hence cannot provide our service.

7. HOW LONG WE RETAIN YOUR INFORMATION

We only retain your personal data for as long as necessary to fulfill our legal obligations and conduct proper business operations (as described in Section 5). You can close your account and make your profile inaccessible to other people if you choose to stop using our services. Please be aware that if your account is dormant for two years, we will automatically close it. Following the closure of your account, we will remove your personal data as described below:

• We institute a safety retention window that lasts for three months after account closure in order to safeguard our users’ security and safety. We retain your information during this time in case it becomes essential to look into any damaging or illegal activity. Our legitimate interest and the legitimate interest of possible third-party victims are the basis for information retention during this safety retention window.
• We remove your data when the safety retention window expires and only retain a minimal amount of information for the reasons listed below:

а) We retain specific data for a maximum of ten years in order to comply with legal requirements pertaining to data retention in tax and accounting. In order to meet legal requirements for data retention, we might also need to save “traffic data” and logs for a year. In addition, we save user consent records for a period of five years as proof of our adherence to relevant legal requirements.
b) We retain certain data based on our legitimate interest: we preserve customer service records and related information for five years, as well as the exact location of downloads and purchases, to support our customer service decisions, protect our rights, and enable us to defend ourselves in the event of a claim.
c) Lastly, when there is an ongoing or potential issue, claim, or dispute that requires us to keep information, we preserve it based on our legitimate interest. This includes when we receive a legitimate legal subpoena or request asking us to preserve data, in which case we would need to keep the data to comply with our legal obligations, or when data would otherwise be required as part of legal proceedings.